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KMS California Goes For New Look This Fall

Brand unveils new Freeshape styling line.

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By: TOM BRANNA

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KMS California, a professional hair care brand founded in 1976, has given itself an extreme makeover. This fall, the brand will debut its reloaded packaging look, an updated website and a dozen new products within its hair care and styling lineup. “This is not just a skin deep face-lift,” said Simon Miller, member of the KMS California Artistic Team. “It’s a total attitude adjustment. The new KMS California is about the future of styling—celebrating our styling exper...

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